Terms of Service

Last updated: 5 May 2026

These Terms of Service ("Terms") govern access to and use of the CareDental platform and website (the "Service"), provided by B4MIND Brand Consulting and Digital Marketing Ltd ("CareDental", "we", "us"), a company registered in England and Wales (company number 11296210), registered office 66 Paul Street, London, England, EC2A 4NA.

By creating an account, accessing, or using the Service, you ("Customer", "you") agree to these Terms. If you are entering into these Terms on behalf of a dental practice or other organisation, you confirm you have authority to bind that organisation.

1. The Service

CareDental provides a multi-tenant software platform that enables dental clinics to manage and recover leads through WhatsApp-based, multilingual, AI-assisted messaging, together with related features (lead management, reporting, commission tracking, calendar integration, and similar). Features may change, improve, or be discontinued over time.

2. Accounts and eligibility

  • You must provide accurate account information and keep it up to date.
  • You are responsible for safeguarding login credentials and for all activity under your account.
  • Accounts are provisioned on an invitation basis; you must not share credentials or allow unauthorised access.
  • The Service is intended for business use by dental practices and their staff, not for consumers.

3. Customer responsibilities and acceptable use

You are responsible for your use of the Service and for the data you input. You agree that you will:

  • Comply with all applicable laws, including data protection and electronic marketing laws (UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and equivalent rules).
  • Obtain all necessary consents and provide all required notices to patients and leads before adding them to the platform or sending them messages — including, where required, valid consent for WhatsApp marketing/follow-up messaging.
  • Act as the data controller for patient/lead data you process via the Service, and use CareDental only as your processor in accordance with our Data Processing Agreement.
  • Not use the Service to send unlawful, deceptive, harassing, or unsolicited messages, or to upload data you have no right to use.
  • Comply with the WhatsApp Business Messaging Policy and Meta's applicable terms.

You are solely responsible for the content of messages sent to your leads and for ensuring a lawful basis for contacting them.

4. Subscriptions, fees, and payment

  • Access to paid features requires an active subscription. Fees, billing frequency, and plan details are those set out in your order form or subscription confirmation at sign-up.
  • Fees are exclusive of VAT and other applicable taxes unless stated otherwise.
  • Messages delivered via the WhatsApp Business Platform may incur third-party charges levied by Meta. Unless your order states otherwise, such charges are your responsibility.
  • Late or failed payments may result in suspension of the Service.

5. Intellectual property

The Service, including all software, design, and content (excluding Customer Data), is owned by CareDental or its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription. You retain all rights in the data you input ("Customer Data").

6. Customer Data and AI processing

  • You grant us the rights necessary to host, process, and transmit Customer Data to provide the Service, including transmitting message content to our AI sub-processor to generate responses.
  • We process Customer Data in accordance with our Privacy Policy and Data Processing Agreement.
  • We do not sell Customer Data, and we do not use it to train third-party AI models.

7. Third-party services

The Service integrates with third-party platforms (e.g. WhatsApp/Meta, Google Calendar). Your use of those integrations is also subject to the relevant third party's terms. We are not responsible for third-party services or their availability.

8. Availability and support

We aim to provide a reliable Service using commercially reasonable efforts, but we do not guarantee uninterrupted or error-free operation and do not currently offer a contractual uptime service level unless separately agreed in your order. We may perform maintenance, and may modify or suspend the Service where reasonably necessary.

9. Warranties and disclaimers

The Service is provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all implied warranties, including fitness for a particular purpose and non-infringement. We do not warrant that the AI will produce any particular result, booking, or commercial outcome.

10. Limitation of liability

To the maximum extent permitted by law:

  • We are not liable for indirect, incidental, special, or consequential losses, or for loss of profits, revenue, goodwill, or data.
  • Our total aggregate liability arising out of or relating to these Terms shall not exceed the fees paid by you to CareDental in the 12 months preceding the event giving rise to the claim.
  • Nothing in these Terms excludes liability that cannot lawfully be excluded (e.g. for death or personal injury caused by negligence, or fraud).

11. Indemnity

You agree to indemnify CareDental against claims arising from your breach of these Terms, your unlawful use of the Service, or your failure to obtain required consents from leads/patients.

12. Suspension and termination

  • You may terminate by cancelling your subscription in accordance with your order.
  • We may suspend or terminate access for breach of these Terms, non-payment, or unlawful use.
  • On termination, your right to use the Service ends. We will make Customer Data available for export or deletion in accordance with our Data Processing Agreement for a limited period.

13. Changes to these Terms

We may update these Terms from time to time. Material changes will be notified through the Service or by email. Continued use after changes take effect constitutes acceptance.

14. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, subject to any mandatory rights you have under applicable law.

15. Contact

B4MIND Brand Consulting and Digital Marketing Ltd (operating as CareDental)

66 Paul Street, London, England, EC2A 4NA

Email: info@caredental.ai